Key Accomplishments


  1. Established a Jr. Leadership program, patterned after the successful Leadership Las Cruces, which currently has over 300 active alumni. We had 21 high school junior participants, representing every high school in the city and Mesilla Valley Christian School. The class met monthly (October – April) and experienced things in the community that most had never seen. The program culminated with a graduation banquet where each student was recognized and given the opportunity to speak to an audience of over 100, including their friends and family, about their Jr. Leadership experiences.
  2. Implemented a Tiered Dues structure to simplify and streamline our membership offerings, while also delivering greater value to chamber membership. The structure includes six membership levels, all including event sponsorship and admission, as well as marketing and advertising opportunities. More than 20% of our members are participating in the Tiered Dues system and the feedback has been very positive.
  3. Began a workforce development initiative called Skill Ready Doña Ana This initiative is to improve the local workforce while providing employers with the benefits of a free skills-based hiring tool. Assessing candidates on concrete skills necessary to perform the job better ensures businesses hire the right person for the right position – the first time. Implementing WorkKeys® can reduce hiring and training costs, as well as decrease employee turnover and increase employee satisfaction.
  4. Convened a regional military initiative with groups from Alamogordo and El Paso to articulate the region’s collective military assets and their interdependencies to combat future BRACs that could reduce or close one of our local military bases – a potentially economically devastating event.
  5. Developed a task force for the sole purpose of passing the Informed Consent Act during the state’s legislative session. Now signed into law by Gov. Susana Martinez on April 2, 2013, it ensures Spaceport America remains at the forefront of a nationally-competitive and rapidly-growing commercial space industry, allowing the commercial space industry to grow in New Mexico and add jobs to our state.
  6. Our $2.3 million capital campaign, Our Future is Our History, will restore the historic Armijo House and serve as the future home of the Greater Las Cruces Chamber of Commerce. Beginning with the Amador Bancshares Board donating the Armijo House and surrounding land, this project includes restoration of the Armijo House, and the construction of a second building. The project is expected to be completed in late 2014.
  7. Initiated a Business Alert notification to members when a vote is scheduled on a ruling, ordinance or zoning change that impacts member businesses. The eAlert details the decision and the Chamber’s stance on the issue as well as contact information to add the member’s voice to the ongoing Chamber representation.
  8. Implemented a monthly Pro-Jobs Scorecard for Elected Officials to document their votes and decisions. We include our stance on these issues and evaluate each vote to determine whether it will benefit jobs in the community. An Economics professor from NMSU provides an impartial perspective. Also included are multiple years of decisions, demonstrating how “business friendly” our elected officials decisions are.
  9. Again endorsed preserving the Organ Mountains while simultaneously opposed the proposed Organ Mountain National Monument. The Monument proposal includes 600,000 acres in Doña Ana County, which hurts the area economically and compromises border safety.
  10. In 2012, the Chamber spent approximately 95% of our operational dollars locally. We implemented an RFP process ensuring that members benefit from our business.