Dealership eyes future growth
Family-owned business has been involved for 33 years
The Vescovo family moved to Las Cruces in 1982 after Paul and Susan Vescovo purchased Las Cruces Toyota. George Vescovo, their son, managed this dealership from 1999 to 2009. In 2009, George left the car business to attend law school. However, in 2012, he quickly jumped at the opportunity to come back to the dealership as the dealer principal.
Upon his return, George changed the dealership name from Las Cruces Toyota to Vescovo Toyota of Las Cruces. Since then, the dealership has grown rapidly. In 2014, Vescovo Toyota was the fastest growing Toyota dealership in New Mexico, Arizona, Colorado, Utah, Nevada or Wyoming. Moreover, the growth has continued in 2015.
Vescovo Toyota of Las Cruces also supports numerous charitable causes. It is a major sponsor of the Hearts for Autism Fund, which provides a camp for children with autism. In addition, Vescovo Toyota collaborates with the Las Cruces Public Schools and several other businesses to give away a car to a high school student with good attendance.
Their mission statements reads: “To become the preeminent automotive leader in the Las Cruces area.”
George initially pursued a career in science and medicine. However, he gave up this career to work in the family business. During this time, George focused on honing his business acumen. In 2001, he graduated from the NADA Dealer Academy, and in 2005 received an MBA from the University of New Mexico.
With its purpose to provide quality products and service to its customers, Vescovo Toyota focuses on the customer and their community involvement. In five years the dealership would like to be in a new facility. Vescovo Toyota has outgrown its current building and intends to construct a new facility across the street from its existing location.
“We recognize that change is a normal part of business,” Vescoco said. “We are always looking to improve customer satisfaction. For example, in the near future, Vescovo Toyota will be adding an automated car wash and implementing the Toyota Express Maintenance Program, which will decrease the time it takes to service customers’ vehicles.”
When asked what obstacles Vescovo has had to overcome he said, “Many, and I am better and stronger as a result. Yet, the one thing I have learned is that if you have relentless drive, you can usually bust through the obstacles in your way. Never simply accept the status quo and never stop pushing towards your goals.”
Vescovo will continue to grow its business, which will allow it to continue to put back into the community.