Interviewing Users: How to Uncover Essential Insights to Win More Business

Mar 20th, 2015


Interviewing Users: How to Uncover Essential Insights to Win More Business
Tuesday, March 31, 2015 from 4:00 PM - 5:00 PM
Arrowhead Center, Genesis C, 3655 Research Drive, Las Cruces, NM

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Come gain an actionable guide to learning what your users want and how they make decisions. We will discuss how to uncover essential market insights and test assumptions to develop meaningful products and services and align your marketing strategies to win more business.

Join us for this month's Speaker Series. Each session brings the experiences of successful entrepreneurs and executives to you so you can learn valuable lessons for your venture. Speaker Series will always conclude with a Q&A, providing you the opportunity to get your pressing startup questions answered by the pros.

Estela Hartley

Innovation strategist Estela Hartley works with start-ups, established businesses, and non-profit organizations to solve complex problems and design meaningful businesses, products, and services using new frameworks, tools, and practices. She specializes in collecting consumer insights and designing business models and customer experiences that create new value and significantly improve outcomes for all stakeholders.

Estela is a Native New Mexican and earned a Bachelor of Community Health from NMSU prior to studying healthcare interior design at The Illinois Institute of Art - Chicago and earning an MBA in Design Strategy from the groundbreaking program at the California College of the Arts in San Francisco. Estela is an adjunct faculty member in the Department of Public Health Sciences at NMSU.




Arrowhead Center
3655 Research Dr.
Las Cruces, NM 88001 Stay In Touch