705 S. TELSHOR BLVD.
• 575-522-4300 • WWW.HOTELENCANTO.COM
Hotel Encanto de Las Cruces is a full-service luxury hotel, offering sophisticated living steeped in the grandeur of Spanish Colonial style.
The hotel originally opened in 1986 as the Hilton Las Cruces. In 1994, the Hilton was purchased by the New Mexico-based American Property Management Company (APMC). In 2005, APMC became Heritage Hotels and Resorts Inc., with the goal of developing independent hotels that preserve New Mexico’s rich cultural tradition and draw upon the Southwest’s unique and colorful heritage. In October 2006, after an extensive renovation, the Hilton was transformed into Hotel Encanto de Las Cruces.
“We are culturally distinctive,” said Hotel Encanto General Manager Belia Alvarez, who oversees the hotel’s planning, community relations, organization and control, from service to finance.
Seven years ago, when the hotel was still the Hilton, Alvarez served as the Director of Sales and Marketing.
“I rejoined this incredible company and have been thrilled with both the facility improvements and the quality of a team that I am more than honored to lead and work side-by-side with,” she said. “When you’re here, you’ll enjoy a hotel that reflects the area while delivering an authentic and quality service experience through a warm and knowledgeable staff.”
The guest experience at Hotel Encanto is critically important to Alvarez’s team.
“We not only dedicate ourselves to ‘wow’ our guest, we strive to amaze them,” she said.
Hotel Encanto is continuously ranked No. 1 on Trip Advisor and recently received a Trip Advisor of Excellence Award.
“We’re both honored and thrilled that our loyal and valued guests have supported this achievement,” she said.
Hotel Encanto offers 202 rooms, including seven special suites, and features Garduño’s Restaurant & Cantina, successfully relaunched last summer, and Azul Nightclub & Lounge.
The hotel is most often complimented on its culture and authenticity.
“When people travel to Las Cruces or southern New Mexico, they think of Hotel Encanto,” Alvarez said. In 2012, Hotel Encanto expanded its commitment to the community’s cultural heritage by donating a portion of every room night’s revenue to the Friends of the Taylor Family Monument. The group is a registered nonprofit organization that supports the Taylor-Barela-Reynolds-Mesilla State Monument. Hotel Encanto’s donations helped develop innovative educational programs for elementary school children, conduct oral histories and prepare video presentations about Mesilla plaza. Underwriting these projects illustrates the commitment of Hotel Encanto, as well as that of Heritage Hotels and Resorts, to expand opportunities for public appreciation and enjoyment of our cultural heritage.
Alvarez said she is proud of the leadership of the Heritage Hotels & Resorts Executive Team, along with their founder and CEO, Jim Long, who was recently recognized at the state Legislature as one of New Mexico’s leading cultural entrepreneurs, focusing upon cultural preservation and advancement.
Long and his team currently are working with award-winning landscape architect Greg Trutza to design Hotel Encanto’s unique outdoor enhancements, adding a fresh, resort-style feel to the property, resulting in an oasis like nothing else in the region.
The enhancements include:
• 14renovatedupperterracegarden pool rooms
• New20-by-60-footpoollined with palm trees and an adjacent luxurious new jacuzzi
• Azulpatioexpansionandenhancement • JardínSagrado,anewlush“sacred garden” “We’re extremely excited about our soon-to-be completed outdoor enhancements,” Alvarez said.
Hotel Encanto expects the outdoor enhancements to be completed this summer.
“Stay with us awhile and we’ll stay with you for a lifetime.”