Enterprise Rent-A-Car - Business of The Month March 2014

Mar 12th, 2014

After beginning in 1957, Enterprise Rent-A-Car can currently be found in 6,500 locations throughout the world, including in Las Cruces, which will receive three new locations.Business on the go

1340 S. VALLEY DRIVE LAS CRUCES, NM 88005 • 575-525-1778

Means of transportation is a necessity for everyday tasks and in the business world, on-the-move options for travel have become a demand.

Although most Americans own more than one vehicle, sometimes traveling or moving requires help that one might not have access to. Car rental companies have become a great help for these needs.

Enterprise Rent-A-Car was founded in 1957. It now serves 6,500 neighborhood and airport locations throughout the world.

In Las Cruces, Enterprise has built a strong image by holding its main purpose of providing customer satisfaction.

The company’s mission is to fulfill the automotive and commercial truck rental, leasing, car sales and related needs of its customers and, in doing so, exceed their expectations for service, quality and value.


Enterprise strives to earn its custom­ers’ long-term loyalty by working to deliver more than promised, being honest and fair and “going the extra mile” to provide ex­ceptional personalized service that creates a pleasing business experience.

Enterprise motivates its employees to provide exceptional service to its customers by supporting their development, providing opportunities for personal growth and fairly compensating them for their successes and achievements. Company officials believe it is critical to the success of the company to pro­mote managers from within who will serve as examples of success for others to follow.

Although it is the company’s goal to be the best and not necessarily the biggest or the most profitable, its success at satisfying customers and motivating employees will bring growth and long-term profitability.


Enterprise offers its services to a wide market. Its service to customers on vacation, corporate offices, retail, large business travel and local higher education institutions such as New Mexico State University. It has been able to keep its competitive edge by listening to its customers’ needs and meeting them to a higher level then its competitors.

Although Enterprise encounters obsta­cles like any other business, it stays on its feet and is there for its customers 24/7. In the future, Enterprise plans to expand and open three additional stores in Las Cruces.

Enterprise has become one of the top lo­cations to hire graduates and is very involved with the community. Every year employees participate in fundraising for the United Way campaign.

“About 75 percent of our employees donate funds to a charity of their choice” said branch manager Adrian Carrillo. “Two of the charities in which we donate are the Susan G. Komen Foundation and the Humane Society.”


About 75 percent of our employees donate funds to a chairity of their choice.

ADRIAN CARRILLO, Enterprise branch manager