Ebiz - Planet Fitness Opens 10TH Club In El Paso / Las Cruces

Dec 21st, 2015

New club offers low prices, brand name equipment, unlimited fitness training and more

Join right now for just $1 down and $10 a month at either Las Cruces locations!

LAS CRUCES, NM (DECEMBER 14, 2015) – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced the opening of a new club in Las Cruces at 1100 N Telshor. Additionally, now through January 14, you can join for just $1 down and then $10 a month at both Las Cruces locations.

Planet Fitness prides itself on offering extremely affordable memberships and a unique Judgement Free Zone® unlike any other gym, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm” – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

The N Telshor Las Cruces Planet Fitness is over 20,000 sq. feet and will offer brand new cardio machines, new fully equipped locker rooms with day lockers and showers, massage chairs*, full size flat screen televisions, a 30-minute express circuit, a PF 360 circuit, Hydro-massage beds and lounge chairs*, tanning beds*and a Total Body Enhancement booth*. The club will be open from 12am Monday to 9pm Friday and 7am to 7pm Saturday and Sunday.

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.

Planet Fitness also offers the PF Black Card® membership. For $19.99 a month, this premium membership includes access to 1,000 clubs in the Planet Fitness chain, as well as use of massage chairs*, Hydro-massage beds* and Total Body Enhancement booths*, tanning*, 50 percent off all cooler drinks, and the opportunity to bring a guest every day at no additional charge.

“As we grow and enhance the brand, we look forward to providing the El Paso/Las Cruces area with yet another high quality, judgement free fitness experience at an extremely affordable cost.”

With 1,000 locations nationwide, over 5 million people have embraced the brand’s Judgement Free Zone® philosophy. Planet Fitness is also the proud gym sponsor of NBC’s The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).


*Included in PF Black Card® membership

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has 1,000 locations nationwide and has grown to more than 5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information, visit www.PlanetFitness.com.

For more information or to schedule an interview,


Violeta R. Sadler
Marketing Coordinator
(915) 833-4500

Regional Managers will be on available on site for interviews.