Downtown Las Cruces Partnership - Nonprofit of the Month March 2013

Mar 19th, 2013

138 S. WATER STREET 525-1955


The mission of the Downtown Las Cruces Partnership is to serve as the public and private voice for Downtown revitalization by working with our community to create a business and visitors destination that celebrates our region’s rich cultural heritage and contributes to a thriving, diverse and economically vibrant downtown.


We promote downtown revitalization through our economic development efforts. We serve as the liaison between downtown stakeholders and the City of

Downtown Las Cruces Partnership members include Mollie McGraw, Steve Newby, Connie Hines, Board President Hal Henthorne, Executive Director Carrie La Tour, Brett Beckett, Freda Flores, Jorge Lopez, Patrick Grooms, Craig Buchanon and Stephanie Snodgrass.

Las Cruces, Doña Ana County and the State of New Mexico, to coordinate downtown revitalization efforts.

Key goals:

• Businessrecruitment • Businessretention

• Downtownevents • Publicandprivate

beautification projects.


We are the only nonprofit organization charged with the redevelopment of Downtown. We have been a New Mexico Main Street Community since 2004 and were formerly known as Las Cruces Downtown. Both organizations have been lobbying for Downtown revitalization for decades, with the original emphasis being on the re-opening of Main Street. With South Main completed in November 2012, the plan is to expand retail venues on Main Street and within the Tax Incentive Development District (TIDD), which supports infrastructure projects in the downtown district.

Key people to know:

Carrie LaTour-Executive Director

Hal Henthorne-Board President

Miguel Silva-CityCouncilor for District 1

Events and activities:

Downtown business promotions, facilitate interest

groups, Events: Avenue Art,

SalsaFest!, business breakfasts

and El Paso Electric Holiday

Light Show.

Future plans:

Continue development Downtown, improve both the public and private space and have more events.