Business of the Month - August 2014

Aug 18th, 2014

MountainView Regional Medical Center


Health care excellence through national standards
Health care is a necessity for every­one. One of the options for health care services in Las Cruces can be found at MountainView Regional Medical Center (MVRMC).

MVRMC is a 168-bed acute care hospital offering a full-range of health care services including an accredited chest pain center, primary stroke certi­fied, total hip and joint certified ortho­pedics, emergency department with a 30-minutes-or-less ER wa
MountainView Regional Medical Center Business of the Month August 2014it time pledge, cardiology, cardiac and vascular surgery, obstetrics with a Level IIB nursery, neurology and neurosurgery, outpatient imaging and diagnostics, physical and occupational therapy, inpatient rehabili­tation, minimally invasive surgery, bar­iatric surgery, plastic and reconstructive surgery, wellness and reproductive medi­cine, robotic surgery, Outpatient Surgery Center, Wound Care Center, Women’s Resource Center and the Senior Circle & Healthy Women Clubs.

In addition, MVRMC operates the Weight Loss Center, Plastic and Reconstructive Surgery, Internal Medicine, Family Care Associates, OB/Gyn Consultants, Children’s Wellness Pediatric Center, Vista Surgical, Orthopedics, Wellness & Reproductive Medicine, Family Care, Urgent Care, Doña Ana Family Clinic, Gynecology, Endocrinology, Vascular and Cardiothoracic Group of Southern New Mexico, Center for Wound Healing and Hyperbaric Medicine and Cardiology in Alamogordo and Silver City. The hospital provides a variety of ser­vices with one common mission: “To cre­ate and maintain a caring environment
where our health care team exemplifies clinical and service excellence within our regional community.”

The official groundbreaking for MVRMC took place March 19, 2001. Focused efforts were undertaken to visit with as many community organizations as possible to present the plans for the new hospital. More than 40 presentations were delivered throughout the area to educate the community about the hospital, pres­ent the demographic data supporting a new hospital and, most importantly, lis­ten and develop relationships with the residents of Las Cruces and Doña Ana County. Through these meetings, citizens voted to select the name MountainView Regional Medical Center.

Meetings were held with the vast majority of physicians in Las Cruces to discuss the hospital plans and to listen to their concerns and needs as it related to a new facility. Recruitment needs were discussed and planned in a collaborative manner.

A needs assessment for each specialty was developed between the CEO and steering committee. The mutually agreed upon goal was 50 new physicians in five years. The target number by specialty was established. The strategy of “incremen­tal recruitment” originated from the lo­cal physicians. Recognizing the need for more physicians, it was very important to not saturate the market, but rather recruit incrementally to ensure that new prac­tices could establish themselves before the next wave of recruits arrived. Recruitment kicked off in November 2001.

Since then, MVRMC has recruited
more than 100 physicians to Las Cruces.

In addition to the hospital, efforts were made in 2001 to develop a large, on-campus, medical office building in partnership with local physicians. The MountainView Medical Plaza, 105,000 square feet, officially broke ground November 2001. Today, the plaza houses nine of MVRMC’s specialties.

Business Development Director Kelly Duke reflected on how MVRMC is very involved with the community.

“MVRMC is a true community hos­pital,” he said. “They go the extra mile to be major supporters of nonprofit organi­zations like the March of Dimes, (NMSU Aggies Are Tough Enough to Wear Pink), Las Cruces Public Schools and many oth­ers. They are frequently the title sponsors of community events such as the annual health expos at the convention center as well as hosting their own health fairs at the hospital. MVRMC’s leadership par­ticipates in economic development by working with the Greater Chamber, the Hispanic Chamber, MVEDA and the Community Foundation.”

MountainView stays competitive by continuously providing quality care and finding ways to increase health care ser­vices and access to healthcare in southern New Mexico.

MVRMC provides quality care mea­sured by national standards, including:

• FirsthospitalinNewMexicotoearn the Gold Seal Accreditation in Hip and Knee Replacement by the Joint Commission.

• First and only hospital in southern New Mexico to earn the accredita­tion as a Primary Stroke Center by the Joint Commission.

• FirstandonlyhospitalinNewMexico to earn the Bariatric Disease Specific Center of Excellence.

• FirsthospitalinsouthernNewMexico to be an Accredited Chest Pain Center with PCI.

• First Hospital in southern New Mexico to be an Accredited Baby Friendly Hospital.

• First and only hospital in southern New Mexico with the March of Dimes NICU Family Support program