2808 N. TELSHOR BLVD., LAS CRUCES, NM 88011 • 532-5997 • WWW.ATT.COM
By Rachel Christiansen
Mobile gadgets have evolved to become the toys that cross the generational divide – both kids and adults like to play with them.
In a continuously evolving technological world, it is essential for network providers to be on top of their game when it comes to the services they render.
Mobile Internet has also become central to so many people’s lives, and innovation within the industry is the only thing that can guarantee the best possible experience.
When telecommunications company AT&T opened its doors in Las Cruces in 2007, their aim was to do just that – here and everywhere in the nation.
From 2009-12, AT&T invested nearly $175 million to enhance speeds, reliability and performance for its customers in New Mexico – nearly $20 million of that was invested in Las Cruces, according to Veronica Gallegos, the Las Cruces AT&T store manager.
“2013 has been a great year, and we are proud to have expanded our 4G LTE footprint to Las Cruces,” Gallegos said.
AT&T customers now benefit from nearly 50 wireless network upgrades in six key categories in Las Cruces that took place during 2012; activating new cell sites, adding capacity, upgrading cell sites to provide fast 4G LTE mobile Internet speeds, deploying high-capacity Ethernet connections to cell sites and adding or upgrading Distributed Antenna Systems, which boost wireless coverage and capacity in buildings and at major venues such as convention halls or sports arenas.
AT&T now has the nation’s largest 4G network and fastest 4G LTE network.
So what does all of that mean for those who don’t know the acronyms and numbers involved in the cell phone world?
Smartphones, tablets and other Internetyielding devices will be fast. Super fast. Internet queries – anything from trivia questions, looking up an actor, checking Facebook and Instagram – can all be done within seconds, or before you’ve even gotten through that first cup of coffee.
“We offer mobile solutions that help keep our customers connected while on the go wherever they go,” Gallegos said. “We also offer accessories to protect those devices, keep them charged and other mobile solutions for entertainment, health, fitness and fun.”
Walking into a telecommunications provider doesn’t have to be the intimidating thing it can seem like, either.
When a customer comes into AT&T, Gallegos said they can expect a friendly smile from the minute they walk in the door.
Th elatestandgreatestinsmartphones and tablets from all major operating systems can be seen as well.
“Our retail representatives will work hard to make sure to satisfy our customer’s mobile needs,” Gallegos said.
AT&T’s credentials prove its worth – as it outranked its competitors in “PCWorld’s” most recent 13 market speed tests.
If it’s still intimidating, AT&T guarantees a team of employees dedicated to making the customer experience a positive one.
“We look for people that want to be a part of an innovative, creative and fastpaced industry, and who are striving for excellence,” Gallegos said. “We look for people who are talented, driven and excited about technology and the way it transforms communication.”
What can the world expect next from AT&T?
“We are always continually planning and deploying network enhancements to improve service in the future,” Gallegos said.