AmeriCom Automation Services Inc. - Business of the Month February 2013

Feb 22nd, 2013

Ever-changing industry keeps owner on his toes




Owners of AmeriCom Automation Services Inc. Justin and Traci Pelayo, center, are surrounded by the general managers of their branch locations during an annual meeting Tuesday, Feb. 5.By Rachel Christiansen

Think about a typical workday for many people. What would it be like without the ability to instantly check email, voice mails, text messages or news online?

Definitely not the 21st century we’ve come to know and expect.

Or what the weekend would be like without cable television or gaming systems to babysit the kids? Disastrous.

For Justin Pelayo, President and CEO of AmeriCom Automation Services Inc., what powers these modern-day conveniences is what keeps him wired.

New Mexico was the original home to both Pelayo and his wife and co-owner Traci, but Pelayo’s Navy career took them to Charleston, S.C., where their passion for the telecommunications business was born – along with their first of three children.

When an opportunity presented itself in 1997 to “live on the road, splice fiber and eat beans” while doing fiberoptic cabling across the country, Pelayo said the couple decided to take a chance and see where it took them.

“We put the house up for sale, bought a travel trailer and left Charleston to do our first job in California – literally across the country,” Pelayo said.

That leap of faith turned into the chance to see many different walks of life, from doing work for the Olympics in Salt Lake City, to the Air Force, Marine Corps, Army, NASA and the U.S. Department of Homeland Security, to name a few.

AmeriCom also did the first fiberoptic backbone for Guantanamo Bay, Cuba, a project that Pelayo said was “interesting,” to say the least.

Of course, Justin and Traci Pelayo
couldn’t do it on their own – through the years, the company expanded to include offices in Albuquerque, Dallas, Denver, El Paso and San Antonio and satellite offices in Houston, Miami, Seattle and Oklahoma City, employing around 55 full-time employees.

Proud to be a Service Disabled Veteran, Pelayo said it is important to him to con­tinue supporting the troops, and AmeriCom has been linked to programs such as the Wounded Warrior Project, and has done a lot of business with the Department of Veteran’s Affairs and Department of Defense.

Since technology is constantly evolving, keeping up with it might be like learning a foreign language to some, but for Pelayo and the rest of the staff at AmeriCom, rising to the challenge is what keeps the business ex­citing day in and day out.

Although technology requirements for the industry are set and monitored by the international standards association known as BICSI (Building Industry Consulting Service International), Pelayo said he strives to maintain internal standards that exceed the norm.

“If you’re passionate about what you do, it’s going to show itself in the finished product,” Pelayo said.

Since all communication is somewhere linked to fiberoptics, it was a natural shift for
AmeriCom to expand into video conferenc­ing technology and security systems – sev­eral projects have been done for the border patrol and the military bases in the area.

AmeriCom installs both fiber cables – glass that uses light to transmit data, using wavelength propagation to send and receive on one strand – and copper cables –elec­tronic pulses that use two signals for sending and receiving.

Fiberoptics may be the backbone for most current communication systems but, Pelayo said, copper is far from obsolete and is still used in office and home applications for phone and data systems.

The demand for telecommunication projects is at an all-time high, which may be one reason for AmeriCom’s significant growth over the last 15 years. But having owners who understand the different needs of each and every customer is just as important.

“At the end of the day, people buy from people,” Pelayo said. “We come in, get the job done and then are gone, so we get one chance to do it right.

“It’s all about hard work. I wake up every day, come in and put my head down and go right to work. And it’s always exciting.

Exciting it is, and AmeriCom doesn’t plan on slowing its growth any time soon.

Mission: To provide industry-standard telecommunication system solutions to our customers, and fulfill their overall communication needs.

I wake up every day, come in and put my head down and go right to work. And it’s always exciting.

JUSTIN PELAYO President and CEO, AmeriCom