2015 NMSU Aggies are Tough Enough to Wear Pink

Sep 11th, 2015

Chamber members, show your support and wear PINK on Fridays!

Take a picture of your staff and post on social media with the hashtag #GLCChamber and #TETWP


NMSU Aggies are Tough Enough to Wear Pink is a volunteer group dedicated to raising breast cancer awareness and raising funds on behalf of Cowboys for Cancer Research, a 501(c)3 not-for-profit corporation in Las Cruces, NM.

Modeled after the famous “Tough Enough to Wear Pink” rodeo events sponsored by Wrangler, our event is now in its 9th year. With institutional support from New Mexico State University, our annual “Tough Enough to Wear Pink” college football game has become part of the local culture here in Las Cruces.  And with the financial support of Memorial Medical, MountainView Regional Medical Center, the Las Cruces Sun News and 100s of local businesses and organizations, more than $3.5 million in cash and in-kind contributions have been presented to Cowboys for Cancer Research, since 2007. 

100% of the cash funds we raise remain here in New Mexico. After minimal operational expenses, cash gifts are made available to cancer researchers at New Mexico State University and at the UNM Cancer Center. The balance of the annual cash generated is invested in endowment funds at the New Mexico State University Foundation and UNM Cancer Center.

2015 NMSU Aggies Are Tough Enough to Wear Pink We’re proud to help support the collaborative research work of Drs. Jeffrey B. Arterburn of New Mexico State University and Eric R. Prossnitz of the University of New Mexico. Breakthrough discoveries in the work of Drs. Arterburn and Prossnitz and their teams have been internationally recognized in the fight against human cancers and other diseases.

We’re also proud to recognized as the #1 “Tough Enough to Wear Pink” event in the world!